TrendFit’s Surge with Performance Marketing

6/12/2025fashion
TrendFit’s Surge with Performance Marketing

TrendFit, a rising name in the Indian activewear and lifestyle segment, witnessed an explosive 320% growth in revenue within just 6 months — all thanks to a laser-focused performance marketing strategy. With competition from established giants and a saturated D2C market, TrendFit needed more than just aesthetic branding; it needed results. Fast.

That’s where performance marketing stepped in — turning data into dollars.

🎯 The Challenge

Despite high-quality products and a loyal niche audience, TrendFit struggled with:

  • 🚫 Low return on ad spend (ROAS): ~1.2x

  • 💤 Poor conversion rates on landing pages (~0.8% on average)

  • 📉 High cart abandonment rate: 72%

  • 🧍‍♀️ Heavy dependence on organic reach and influencer shoutouts

While the brand had a solid aesthetic and a trendy product line, it was missing a data-backed growth engine. The goal was simple: Scale revenue without burning through budgets.

🔍 Strategy & Execution

We designed a 360° performance marketing strategy, focused on measurable ROI.

1. Audience Intelligence & Segmentation

  • Used Facebook Pixel & GA4 to study buyer patterns

  • Built 5 core segments including:

    • “Add to Cart but Never Bought”

    • “Returning Customers (90 Days)”

    • “Fitness Enthusiasts aged 22–35, Tier 1 cities”

  • Set up custom lookalike audiences with a 2% similarity index

2. Ad Creative Optimization

  • A/B tested over 35 ad creatives (carousel vs video vs static)

  • Found video testimonials with workout snippets boosted CTR by 47%

  • UGC (User-Generated Content) ads outperformed branded visuals by 2.3x

3. Funnel-Based Campaigns

  • Awareness: Reels & YouTube Shorts (CPM: ₹56)

  • Consideration: Product videos with limited-time offers

  • Retargeting: “Almost There” campaigns with dynamic discounts

  • Result: Cart abandonment dropped from 72% to 39%

4. Landing Page Revamp

  • Speed optimized (load time reduced from 5.2s to 2.1s)

  • Clear CTA buttons & trust badges added

  • Conversion rate jumped to 2.9%, a 262% increase

5. Channel-Wise Budget Allocation

PlatformBudget SplitROASMeta (IG+FB)50%4.2xGoogle Ads25%3.1xYouTube Shorts15%2.6xInfluencer Whitelisting10%2.9x

📊 Results After 6 Months

MetricBeforeAfterMonthly Revenue₹5.2L₹21.8LROAS1.2x4.1xConversion Rate0.8%2.9%CAC (Cost per Acquisition)₹460₹138Email List3,20011,700IG Followers14.1K37.4K

One viral UGC reel alone pulled 1.1M organic views, sending over 8,000 visitors to the site in 3 days.

💬 Client Testimonial

“We always believed in the power of our product, but it wasn’t until we had data doing the heavy lifting that we truly scaled. Performance marketing helped us grow faster, smarter, and sustainably.”
— Aarti Malhotra, Co-Founder, TrendFit

🧠 Key Takeaways

  • Data beats guesswork: A ROAS above 4x isn’t luck — it’s smart segmentation and testing.

  • Creatives matter: UGC + storytelling > polished but lifeless ads.

  • Funnel-first mindset wins: Build warm audiences, then sell.

This transformation proves that with the right strategy, even emerging brands can punch far above their weight class in a noisy D2C market.